David Fincher's "Fate" for Nike. Everything leads up to a single moment.
And then we have Michael Mann's companion piece:
I also love commercials that dream dreams, and think thoughts that we never would see in real life. Like Michael Jordan playing against Michael Jordan:
Nike does it again with their "What If" commercial:
This is an NBA promo for Christmas, and it's just awesome.
Finally, we have Tiger Woods. I'm not a Woods fan per say, but he and Nike have teamed up to make some pretty sweet commercials. I love these commercials because it unites the themes of identity and father-son relationship so well. What's more affirming than your father speaking into your identity?
(Especially during times of trial)
This one is probably my favorite. I get teary eyed every time.
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